William Angliss Institute Tourism and Travel

A blog for the travel and tourism areas of William Angliss Institute

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Tourism

Marketing Strategy session at Melbourne Star

The Marketing Strategy session with Melbourne Star Marketing Manager, Tracey Hore provided the Advanced Diploma of Tourism students the opportunity to discuss the current marketing strategy of Melbourne’s iconic Melbourne Star Observational Wheel. Tracey highlighted the importance of an integrated marketing approach across a number of marketing channels including digital, print, social media, broadcast and partnerships to communicate with our customers.

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Macedon Ranges Wine Tourism Excursion

Written by Natasha Wainshtein | Wine Tourism Student

On Monday 2nd March twenty Wine Tourism Students embarked on a trip to the Macedon Ranges with John O Donnell to learn and be inspired by the local wines of the Macedon Ranges.

It was a beautiful autumn day arriving at our first destination in Woodend at Campaspe House. The very experienced General Manager Holger Rose explained to us the workings of the conference and wedding facility. Holger’s talk was infused with his own personal background and a comprehensive knowledge on what it is like running a small events and hospitality business in a regional town.

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Advanced Diploma of Tourism student placements at Melbourne Visitor Centre

Five Advanced Diploma of Tourism students have been selected for an eight week Industry placement with the City of Melbourne in the Visitor Information Centres located in Federation Square and at Fitzroy Gardens next to Cooks Cottage.  Students will complete 128 hours of industry experiences that begin on Monday the 30th March at the City of Melbourne Town Hall for their Induction program.

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