William Angliss Institute Tourism and Travel

A blog for the travel and tourism areas of William Angliss Institute

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Adrian Hart

ABC film New Cal Student in Melbourne

Our Advanced Diploma of Tourism class had a very special guest Caroline Lafargue, a French Journalist working for the ABC International division. Caroline joined our Tourism Products and Business Planning class to shoot a TV profile story on Elodie Taramoin a New Caledonian student studying Tourism at William Angliss.

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Up close with the Marketing Team at Melbourne Sea Life Aquarium

The Advanced Diploma of Tourism student’s enjoyed a superb presentation from the Marketing team from Melbourne Sea Life plus a guided tour that included a behind the scenes look at the operational side of the Aquarium.

Melbourne Sea Life - Group Shot - Marketing Team

 The Education Supervisor Cheryl Laks organised the Marketing manager Sofie and PR Executive Katharyn Polan to talk about the range of marketing activities undertaken to generate customer awareness and visitation at the Aquarium. Cheryl highlighted the importance of the customer experience for all visitors.

Melb Star - Cheryl Talk Customer Service

The Melbourne Sea Life Aquarium Marketing session provided a very unique experience to understand the use of public relations in marketing a Tourism attraction.

Melb Sea Life - Under Eel

Future Natural Heritage Guides

As the breeze was beginning to cool, the birds were having their last say for the day, and the leaves of the giant Mountain Ash rustling to welcome the night and the many creatures it would encourage to come out and about the students took their places adjacent to the large Alpine Ash armed with note books, pencils and eyes adjusted and ears attuned to the dusk and approaching night.Continue reading

Marketing Strategy session at Melbourne Star

The Marketing Strategy session with Melbourne Star Marketing Manager, Tracey Hore provided the Advanced Diploma of Tourism students the opportunity to discuss the current marketing strategy of Melbourne’s iconic Melbourne Star Observational Wheel. Tracey highlighted the importance of an integrated marketing approach across a number of marketing channels including digital, print, social media, broadcast and partnerships to communicate with our customers.

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Macedon Ranges Wine Tourism Excursion

Written by Natasha Wainshtein | Wine Tourism Student

On Monday 2nd March twenty Wine Tourism Students embarked on a trip to the Macedon Ranges with John O Donnell to learn and be inspired by the local wines of the Macedon Ranges.

It was a beautiful autumn day arriving at our first destination in Woodend at Campaspe House. The very experienced General Manager Holger Rose explained to us the workings of the conference and wedding facility. Holger’s talk was infused with his own personal background and a comprehensive knowledge on what it is like running a small events and hospitality business in a regional town.

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Advanced Diploma of Tourism student placements at Melbourne Visitor Centre

Five Advanced Diploma of Tourism students have been selected for an eight week Industry placement with the City of Melbourne in the Visitor Information Centres located in Federation Square and at Fitzroy Gardens next to Cooks Cottage.  Students will complete 128 hours of industry experiences that begin on Monday the 30th March at the City of Melbourne Town Hall for their Induction program.

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