Our Advanced Diploma of Tourism class had a very special guest Caroline Lafargue, a French Journalist working for the ABC International division. Caroline joined our Tourism Products and Business Planning class to shoot a TV profile story on Elodie Taramoin a New Caledonian student studying Tourism at William Angliss.
The Great Ocean Road overnight tour for the Advanced Diploma of Tourism students provides an opportunity to experience a range of small businesses operating along Victoria’s most popular tourism destination. The weather forecast was torrential rain, hail and freezing cold winds but the tour went ahead.
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The Advanced Diploma of Tourism student’s enjoyed a superb presentation from the Marketing team from Melbourne Sea Life plus a guided tour that included a behind the scenes look at the operational side of the Aquarium.
The Education Supervisor Cheryl Laks organised the Marketing manager Sofie and PR Executive Katharyn Polan to talk about the range of marketing activities undertaken to generate customer awareness and visitation at the Aquarium. Cheryl highlighted the importance of the customer experience for all visitors.
The Melbourne Sea Life Aquarium Marketing session provided a very unique experience to understand the use of public relations in marketing a Tourism attraction.
As the breeze was beginning to cool, the birds were having their last say for the day, and the leaves of the giant Mountain Ash rustling to welcome the night and the many creatures it would encourage to come out and about the students took their places adjacent to the large Alpine Ash armed with note books, pencils and eyes adjusted and ears attuned to the dusk and approaching night.Continue reading →
The Marketing Strategy session with Melbourne Star Marketing Manager, Tracey Hore provided the Advanced Diploma of Tourism students the opportunity to discuss the current marketing strategy of Melbourne’s iconic Melbourne Star Observational Wheel. Tracey highlighted the importance of an integrated marketing approach across a number of marketing channels including digital, print, social media, broadcast and partnerships to communicate with our customers.
Written by Natasha Wainshtein | Wine Tourism Student
On Monday 2nd March twenty Wine Tourism Students embarked on a trip to the Macedon Ranges with John O Donnell to learn and be inspired by the local wines of the Macedon Ranges.
It was a beautiful autumn day arriving at our first destination in Woodend at Campaspe House. The very experienced General Manager Holger Rose explained to us the workings of the conference and wedding facility. Holger’s talk was infused with his own personal background and a comprehensive knowledge on what it is like running a small events and hospitality business in a regional town.
Five Advanced Diploma of Tourism students have been selected for an eight week Industry placement with the City of Melbourne in the Visitor Information Centres located in Federation Square and at Fitzroy Gardens next to Cooks Cottage. Students will complete 128 hours of industry experiences that begin on Monday the 30th March at the City of Melbourne Town Hall for their Induction program.
The China Study tour for 2015 Diploma of Tourism students will be similar to the 2014 trip visiting Hong Kong, Shanghai and Beijing. A key feature of the China tour is a trip to Hong Kong Disneyland which is a fantastic experience especially for Tourism students who are intending to continue onto the USA Disney International Program at the end of their course.
The Tourism Australia briefing at the Melbourne Convention and Exhibition Centre on February 20th provided our Tourism Marketing students in the Diploma of Tourism course the opportunity to experience a range of marketing presentations from key Tourism Australia managers and to understand the value of networking within the Tourism Industry.Continue reading →